Before it was a stream, it was a bloke with a bucket
Monday morning, and Andy has fourteen tabs open in Apollo. Somewhere in there is a shortlist of the right people at the right companies, if he can ...
Read more →Built for B2B
We build useful things for B2B sales and marketing teams.
The Demand Stream creates practical products that help businesses find better opportunities,
stay visible and spend more time on the work that matters most.
Introducing DAISY
Give your sales team a head start. Every day.
DAISY is the preparation layer for your sales team that makes every day more productive.
DAISY watches your market to identify the accounts worth paying attention to, why they matter now and what your salespeople should do next.
That means less time searching, researching and guessing. And more time having the right conversations.
DAISY is available as a monthly subscription for corporate sales teams and founder-led organisations.
Meet DAISY
Overnight run finished 5:12am
- Watched 4,182 companies in your ICP
- Checked 6 signal sources for movement
- Ranked 14 new suspects by priority
All done before you get to work.
Suspects Queue 14 new
NG
Northstar GroupManufacturing · 240 staff · Newcastle NSW · northstargroup.com.au
82Priority
New Operations Director appointed
Hiring 4 roles in 6 weeks
Second site opened in Q3
Why now. New leadership, a hiring run and a second site: they are scaling, and the person who owns that call has just changed.
Pass
Accept
Accepted
My Accounts allocating
NG
Northstar GroupAccepted just now
Assign owner ▾
ASAlex Smith
HS
Harbour SystemsAccepted yesterday
JLJamie Lee
FL
Fieldstone LtdAccepted Tuesday
MPMorgan Patel
Allocated to Alex · 3 actions queued
Action Queue · 1 of 3 LinkedIn
JL
Jordan LeeOperations Director · Northstar Group · 2nd
Jordan, congratulations on the new role. Saw Northstar has opened a second site.
Connect
Request sent
- EmailPriya NairHarbour Systems
- LinkedInSam RuizFieldstone Ltd
Action Queue · 2 of 3 Email
Top.nair@harboursystems.com.au
SubjectYour third distribution site
Priya, most teams hit the same bottleneck about ninety days in. Worth a short call to compare notes with how others have handled it?
Send
Sent
- LinkedInSam RuizFieldstone Ltd
Our point of view
We think there is a better way.
B2B sales and marketing teams have more data, more tools and more ways to reach prospects than ever. But more doesn't always mean better.
We believe technology should remove work, not create more of it. It should help people cut through the noise, focus their attention and spend more time doing the things humans do best.
That's the thinking behind the products we build.
Our latest insights
Ideas for building demand in a changing world.
We write about what matters in B2B sales and marketing, technology, AI, demand generation, changing buyer behaviour and the problems we think are worth solving.
Embracing Groundhog Day in B2B marketing
There’s a hard truth about B2B marketing many businesses struggle to accept – most people aren’t thinking about your brand or business.
Read more →Look for signals, not leads
For years, leads have been the holy grail of B2B growth. Whether MQLs, SQLs or some other form, B2B marketing and sales activity revolved around the ...
Read more →About The Demand Stream
Built by people who've done the work.
The Demand Stream brings together decades of experience across sales, marketing, technology, creative and content. We started by building and running demand programs for B2B businesses ourselves.
Along the way, we saw opportunities to solve some of the hardest and most repetitive parts of the job in better ways. So we started building them.
Meet the team
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