We've spent our careers helping businesses find customers, create demand, communicate more
effectively and turn good ideas into action. Now we're using that experience to build practical
products that solve some of the problems we've encountered along the way and that we typically
see in organisations we meet.
The Demand Stream started by building and running demand programs for B2B businesses. That
experience gave us a close-up view of where teams were spending too much time, where
opportunities were being missed and where technology could do more of the heavy lifting.
So we started building better ways to do it. DAISY is our first product that is designed to give
sales teams a head start, every day.
Meet the team
The people behind the products.
AR
Andy Rycroft
Founder | Head of Growth
Andy brings many years of experience across creativity, sales, marketing and client acquisition. Starting his career in design and creative direction, he has built on that creative foundation to help B2B businesses understand their markets, articulate their value and create meaningful commercial conversations. At The Demand Stream, Andy leads client growth, connecting market intelligence, signals and insight to help shape products that make businesses more visible, relevant and timely.
Jewels brings more than three decades of experience across strategy, storytelling, demand generation and technology, with a particular interest in what makes people pay attention, build trust and act. An author, prolific writer and lifelong explorer of what moves people, he combines human insight with AI and technology to build practical solutions to complex problems. At The Demand Stream, Jewels leads the strategy behind our products and helps turn good thinking into useful tools.
Rob brings more than 30 years of experience across marketing, advertising, communications, content and creative, working with businesses large and small across B2B and B2C. A strategist and writer at heart, he specialises in turning complex ideas, expertise and information into clear messaging, useful content and marketing that gets things moving. At The Demand Stream, Rob leads marketing and messaging across the company and its products, helping make what we build engaging and easily understood.
We're not interested in adding more technology for the sake of it. We're interested in
identifying jobs and processes that take too long, are notoriously inconsistent in execution or
simply aren't being done. We then find practical ways to make them easier.
Our first product, DAISY, gives B2B sales teams and founder-led organisations a daily head start
by watching ideal customers and markets, logging the signals that matter, identifying accounts
that deserve attention and prioritising the actions that should be taken next.
