“We now spend only a couple of hours a month on content. That’s it. The rest just gets done for us, and done really well.”
Richard Hansen
Chief Executive Officer
iViis Limited
One hour briefing each quarter to drive a consistent stream.
Time saved and no more bottlenecks.
Consistent market presence with professional voice and design.
Confidence in quality execution with a proven, hands-off process.
Strategic focus regained with no more scramble, no more stress.
iViis is transforming the way enterprise software is built and delivered, creating one of the fastest low-code application development platforms in the world. But when it came to marketing content, they were anything but fast.
It wasn’t a lack of capability – this is an organisation with a lot of brainpower. Rather, it was an issue of capacity. Without the bandwidth to devote to the creation of thought leadership pieces, customer success stories, whitepapers, blogs and social posts, they struggled to stay visible with prospects in their category.
In an attempt to expedite the content creation process, they turned to a marketing agency. But instead of getting tasks off their plate, the agency wanted iViis to supply content themselves.
The result? Numerous fruitless meetings, a growing to-do list, increased spend, little content in market, and even more frustration.
Stagnated content marketing was costing iViis more than money. It was costing them momentum.
That all changed when iViis met The Demand Stream. Instead of being buried in content requests and half-completed drafts, and dealing with the stress that came with it, they signed up to a streamlined quarterly content package.
iViis invests just a couple of hours each month to manage briefings, updates and strategic shifts to ensure their thinking is understood and quickly adapted by The Demand Stream to relevant and accurate messaging to market that honestly reflects how iViis operates. Going deeper into iViis client case studies is achieved by The Demand Stream conducting interviews with key iViis and client team members.
Once these tasks are completed, the iViis team gets on with building their business while a stream of professionally written and designed content is created and published.
The result? iViis’ marketing content is now a consistent stream of quality, relevant and engaging content that helps them stay visible in market and build momentum.
The iViis team never needs to chase or wrangle emails and spreadsheets to review, approve and schedule their content. The system nudges them when action is required, keeping things moving without micromanagement.
And all without an ounce of stress.
iViis has transformed from a business that struggled to maintain a consistent marketing presence, to one that is regularly in market with high quality and on-brand content that reflects their expertise, innovation and capabilities, while appealing to their prospects.
The shift isn’t just operational, it’s strategic.
A few quarters in, and the new iViis program has provided a solid foundation and a platform to build on for lead generation and customer outreach.
Website traffic and post impressions are trending upwards, there is increased engagement with social posts, and a rapidly growing body of work to build credibility with prospects.
Beyond the deliverables, iViis values the human factor, and has enjoyed working with the seasoned pros at The Demand Stream who know how to listen, challenge, elevate and, most importantly, amplify ideas.
For iViis, The Demand Stream has become a trusted partner with a seat at the table to help drive business growth. With the content production and publishing team and a solid foundation in place, a growing library of quality content and an ambitious leadership team, iViis is poised to take its business to the next level.