Embracing Groundhog Day in B2B marketing
There’s a hard truth about B2B marketing many businesses struggle to accept – most people aren’t thinking about your brand or business.
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There’s a hard truth about B2B marketing many businesses struggle to accept – most people aren’t thinking about your brand or business.
Read moreFor years, leads have been the holy grail of B2B growth. Whether MQLs, SQLs or some other form, B2B marketing and sales activity revolved around the ...
Read moreFame gets a bad rap these days. Talk of fame conjures up images of vacuous and vain celebrities who are famous for being famous. Or desperate C-list ...
Read moreOne of the biggest misconceptions in B2B growth is the idea that more attention automatically drives better results. If only you can get more reach, ...
Read moreIf your business is growing right now, I can take a pretty good guess as to what you did last summer. As well as the spring, winter and autumn ...
Read moreI’m sure you’ve heard someone somewhere declare that email marketing is dead.
Read moreI heard this saying recently and it really grabbed me: “You can’t ride two horses with one arse”.
Read moreBill Gates once famously said: “Most people overestimate what they can do in one year, and underestimate what they can do in ten years.”
Read moreAI is everywhere right now. Many people are using it. And even more are talking about it.
Read moreTalking to a client recently and they looked blank when the term “ICP” came up. They then blurted out “The Insane Clown Posse?”.
Read moreCRMs don’t create pipeline. They manage it.
Read moreIn B2B, time can be a huge momentum killer.
Read moreGreat sales meetings are not the result of luck. They come from focused preparation and the discipline of consistent effort. The cause-and-effect ...
Read moreMost businesses want growth. But very few have a system to deliver it. Instead, they rely on hope.
Read more“We need more leads” is a familiar refrain heard in B2B meetings all over the world. What they really mean is we need growth, and “more leads” is ...
Read moreIf you’re in B2B, you know the drill. Some months are strong, some are quiet and some are so desolate you are left feeling like no one even knows you ...
Read moreWhen sales and marketing work hand-in-hand, great things happen. Prospects are informed and engaged, so sales team can spend their time on warm, ...
Read moreGood customers are like good wine; they get better with age. And that’s how we feel about long-standing client iViis, who have transformed their ...
Read moreIf you’re a typical B2B marketer, sadly, the answer is likely yes. And it’s not so much that you’re up all night creating engaging marketing content, ...
Read moreLet me start by saying that I think AI is great. But, yes, there is a but. Too much of a good thing can end up being a bad thing. The slippery slope ...
Read moreTiming is everything. And when it comes to B2B email nurtures, timing is as important as any other aspect of your email sequence planning and ...
Read moreWe love martech tools. The ability to streamline, automate, manage and optimise B2B marketing workflows and email nurture sequences is a beautiful ...
Read moreIf you’re a diligent B2B marketer, you should have a valuable asset at your fingertips.
Read moreWe’re big fans of ‘set and forget’ content marketing. This is where the effort to plan and create social posts is leveraged at the production and ...
Read moreI’m a massive Seinfeld fan, and in particular I love the antics of Jerry’s sidekick and oldest friend George Costanza. Other than in one memorable ...
Read moreAs a busy marketer, you’ve undoubtedly experienced the mental weight caused by a long list of unfinished tasks. Turns out, these incomplete tasks are ...
Read moreWe often discount the reach and effectiveness of our content, be it articles or LinkedIn posts or anything else. A previous article about LinkedIn ...
Read moreBefore a B2B buyer reaches out to a sales rep or completes a form on your website, they spend seven hours consuming your content. Seven hours!
Read moreHave you ever made a commitment for next week or next month, thought nothing of it, then when the allotted day rolls around you ask yourself “What ...
Read moreLinkedIn lurkers are the biggest opportunity you don’t know you have. They don’t 'like' your posts, share them, or engage with you online in any way. ...
Read moreCompound interest is an amazing phenomenon. Albert Einstein is credited with the oft repeated saying, “compound interest is the eighth wonder of the ...
Read moreIt can be overwhelming when you map out a marketing content plan. You know it’s important for your business and brand to be front and centre in the ...
Read moreIt can be tempting to focus on completing tasks on your never-ending marketing to-do list, keeping your head above water as wave after wave of ...
Read moreWe love creating impactful content for our clients and coming up with insightful ideas that engage their prospects using a mix of long and short form ...
Read moreThere’s an old saying I’m reminded of in the current stampede to AI – “the only people who are guaranteed to make money in a gold rush are the ones ...
Read moreMany years ago I took a defensive driving course. While it was a lot of fun and taught me plenty about staying safe on the road, you might be ...
Read moreWe know that B2B buying cycles are long, which makes the job of marketers that much harder when it comes to remaining top of mind with prospects who ...
Read moreYou might have enjoyed the game of Whack-a-Mole as a kid. You might even enjoy it now when you take the kids to Timezone. But it’s not fun to play as ...
Read moreThe short answer is yes, you can. But how much is enough, without it being too much? For company pages, you need to take a strategic approach that ...
Read moreLinkedIn is the go-to platform for B2B sales and marketing. Your customers and prospects are there, and they are receptive to your messaging when it ...
Read moreIt’s easy these days, especially if you spend any time on LinkedIn, to think that there is a quick fix or easy solution to every business and ...
Read moreTony Robbins tells a fantastic story about legendary basketball star Steph Curry. As the story goes, Curry takes 500 3-point practice shots a day, or ...
Read moreThat’s not a half-hearted excuse from an unmotivated salesperson – it’s an important principle that B2B marketers need to understand and embrace. ...
Read moreIt’s good to be physically fit. We all understand the importance of fitness, and we know how hard it is to physically exert yourself (or even fully ...
Read moreIf you’re in B2B marketing, you’ve no doubt heard variations of the statement “nobody reads anything anymore”. The thinking being that everyone is ...
Read moreToday’s business world is dominated by the pursuit of perfection, polished presentations, carefully crafted communications and grand strategies. But ...
Read moreIn a perfect world, sales and marketing teams are aligned and working towards a common goal of maximising organisational growth, revenue and profits.
Read moreThere’s a popular dichotomy in marketing between using a shotgun or rifle approach to target your customers. At a basic level, you use shotgun ...
Read moreModern B2B marketing organisations have to do a lot with a little. A never-ending list of must-do tasks means that scarce resources and tight budgets ...
Read moreI love this quote from Jocko Willink – “discipline equals freedom”. Jocko is a retired US Navy SEAL who has become an international bestselling ...
Read moreB2B marketing and sales can be boom and bust. It’s a natural cycle, but also one that you should try to avoid for the sake of your business health, ...
Read moreSugar hits provide temporary energy and satisfaction, but the benefits quickly fade, leaving you feeling flat. In marketing, the equivalent of a ...
Read moreGood habits create long-lasting success. Healthy eating habits promote longevity and prevent chronic diseases. Regular exercise promotes physical ...
Read moreDay in and day out
Read moreAs you read this, ideally as you relax by a beach or a pool while you take a well-earned break, discover how you can make the holiday vibe last a ...
Read moreThey say nothing worth doing is easy, and you probably agree that this statement is especially true when it comes to content marketing. This ‘always ...
Read moreYou’ve heard the saying that perfect is the enemy of progress. And nowhere in marketing is that saying more relevant than content marketing.
Read moreThere’s an old saying in finance and investing, “It’s not about timing the market, it’s all about time in the market”.
Read moreBack in the day when everyone read physical newspapers, print ads were big business. One of the favourite sayings of creative teams in those days was ...
Read moreIt’s strange that something called “artificial intelligence” has become so revered. What’s great about being “artificial”?! Granted, machine learning ...
Read moreMost people who are running businesses don’t think of themselves as publishers. But if you run a B2B business in any industry, you are in fact a ...
Read moreIt’s not entirely your fault. It’s a noisy world, and it’s hard to keep your name in front of the people who matter day in and day out. Basically, ...
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