Blog, page 3 | The Demand Stream

Don’t take content marketing advice from George Costanza

I’m a massive Seinfeld fan, and in particular I love the antics of Jerry’s sidekick and oldest friend George Costanza. Other than in one memorable ...

Less mental clutter, more marketing content

As a busy marketer, you’ve undoubtedly experienced the mental weight caused by a long list of unfinished tasks. Turns out, these incomplete tasks are ...

You saw my posts where?!

We often discount the reach and effectiveness of our content, be it articles or LinkedIn posts or anything else. A previous article about LinkedIn ...

Why 7 is the scariest number in B2B marketing

Before a B2B buyer reaches out to a sales rep or completes a form on your website, they spend seven hours consuming your content. Seven hours!

The reality (and cost) of time discounting

Have you ever made a commitment for next week or next month, thought nothing of it, then when the allotted day rolls around you ask yourself “What ...

The secret life of LinkedIn lurkers

LinkedIn lurkers are the biggest opportunity you don’t know you have. They don’t 'like' your posts, share them, or engage with you online in any way. ...

Why good content marketing is like compound interest

Compound interest is an amazing phenomenon. Albert Einstein is credited with the oft repeated saying, “compound interest is the eighth wonder of the ...

Word by word, or bird by bird

It can be overwhelming when you map out a marketing content plan. You know it’s important for your business and brand to be front and centre in the ...

Are you ticking boxes or kicking goals?

It can be tempting to focus on completing tasks on your never-ending marketing to-do list, keeping your head above water as wave after wave of ...

The value of implementation

We love creating impactful content for our clients and coming up with insightful ideas that engage their prospects using a mix of long and short form ...

Lessons from the AI gold rush

There’s an old saying I’m reminded of in the current stampede to AI – “the only people who are guaranteed to make money in a gold rush are the ones ...

Watch out for that bus

Many years ago I took a defensive driving course. While it was a lot of fun and taught me plenty about staying safe on the road, you might be ...